As you are no doubt aware, social media is becoming increasingly more popular in B2B software marketing. The big three of social media are Facebook, Twitter and LinkedIn. Given the market power of Google, there’s no doubt that Google+ will eventually be an important channel for B2B marketers to integrate into their social media mix. However, no one has quite figured that one out yet (if readers have some great b2b marketing examples, please share in comments). Pinterest is also worth mentioning for it’s sheer growth this year (it’s broken in the top 30 for page views) although B2B best practices are also still being discovered.
If you’re doing research on the reach of social media. There are some pretty interesting stats in this article on the topic. What I found particularly interesting was the peak usage data (for example, Twitter seems to peak between 2pm and 6pm).
So, where do you start? How do you use social media to market your company’s enterprise software products? I see a few categories of usage for software companies, and in particular product marketers.
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