All posts tagged Framework

So, What is Product Marketing, Anyways?

by Diego Lomanto on October 17, 2011 in About the Site, Product Marketing Framework with 11 Comments
Product Marketing lies at the intersection between strategic and sales cycle marketing

Alright, it’s time to answer the fundamental question that brought many of you here. What is product marketing? I thought it might be helpful to provide a framework (see the chart below) for those looking for an answer.

Continue reading →